Brand Name
Mastering Technology- – Online IT Teaching Platform
Executive Summary
“Mastering Technology” is a newly launched online-based IT training institute in Dhaka offering professional courses such as CCNA, MTCNA, Ethical Cyber Security, Red Hat Linux, and Windows Server.
This case study outlines the strategy to create and optimize a Facebook Page and run a Brand Awareness Carousel Ad Campaign to increase visibility, attract potential students, and build brand credibility among IT learners in Dhaka.
Business Background
Business Name: “Mastering Technology”
Location: Dhaka, Bangladesh
Business Type: Online IT Training Institute
Courses Offered:
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CCNA
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MTCNA
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Ethical Cyber Security
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Red Hat Linux Enterprise
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Windows Server
“Mastering Technology” aims to expand its reach beyond limited IT-based promotion and establish a strong presence on Facebook to attract new students.
Campaign Objectives
Primary Objective:
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Increase brand awareness on Facebook
Secondary Objectives:
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Promote CCNA, MTCNA, and Cyber Security courses
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Increase Facebook Page followers
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Drive traffic to the “Mastering Technology” website
Target Location: Dhaka
Target Age Group: 25–48 years
Phase 1: Facebook Page Setup
Page Creation
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Page Name: “Mastering Technology”
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Category: Education / IT Training
Page Optimization
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Profile Photo: Logo / IT-themed copyright-free image
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Cover Photo: IT learning & networking visuals
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About Section: Business description
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Location: Dhaka
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Courses Listed: CCNA, MTCNA, Cyber Security, Linux, Windows Server
CTA Button
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Send Message / Learn More
Phase 2: Campaign Strategy
Target Audience Definition
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Location: Dhaka
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Age: 25–48
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Gender: All
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Interests:
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CCNA
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MTCNA
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Ethical Cyber Security
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Linux Administration
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Windows Server
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Campaign Objective Selection
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Campaign Objective: Awareness
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Ad Objective: Brand Awareness
Reason:
Brand Awareness is suitable for new businesses to maximize reach and recall.
Ad Creative Design
Expected Results
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Increased brand reach in Dhaka
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Growth in Facebook Page followers
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Higher engagement from IT-interested users
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Website visits and message inquiries
Conclusion
This Facebook Brand Awareness campaign helps Mastering Technology establish a strong digital presence, introduce its IT courses to the right audience, and create a foundation for future lead generation campaigns.