Google Ads Remarketing for Shopify Fashion Store

Business Overview

• Business Type: Shopify Fashion Store
• Products: Women’s dresses & accessories
• Platform: Shopify
• Ad Platform: Google Ads

 

 

Problem Statement

The store was getting:

• 3,000 monthly website visitors
• Good traffic from SEO & Facebook Ads
• But only 1.2% conversion rate
• 78% cart abandonment rate

Most users were visiting but not purchasing.

Objective

1. Increase conversion rate from 1.2% → 2.5%
2. Recover abandoned carts
3. Reduce Cost Per Acquisition (CPA)

 

Step 1: Audience Segmentation

Using Google Tag & Audience Manager, we created 3 remarketing lists:

1. All Website Visitors
2. Product Viewers (Visited product page but no purchase)
3. Add to Cart but No Purchase 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2: Campaign Setup

Campaign Type:

• Display Remarketing Campaign
• Smart Bidding (Target CPA)

Ad Format:

• Responsive Display Ads
• Dynamic Remarketing (connected with product feed)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 3: Ad Message Strategy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 4: Preview of  Campaign

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 5:  Campaign Result