Google Ads Search Campaign Setup
Client: Readers’ Haven (Online Bookstore)
Goal: Drive traffic and increase online book sales
Campaign Planning
Campaign Objective
Objective: Sales
Rationale: The primary business goal is to sell books online, not just attract visitors.
Conversion Action
Primary Conversion:
- Website Purchase (Book Order Completed)
(Optional secondary conversions if set up later: Add to Cart, View Product)
Target Audience
| Setting | Selection |
| Location | Bangladesh |
| Language | English & Bengali |
| Devices | All devices (Desktop, Mobile, Tablet) |
| Audience Type | Users searching for books, business learning, professional growth |
Keyword Research (Sample – Campaign Level Insight)
These are high-intent search keywords relevant to an online bookstore:
- “business books online”
- “buy business books”
- “best business books”
- “business management books”
- “entrepreneurship books”
Campaign Creation
Campaign Settings
| Setting | Configuration |
| Campaign Name | Readers’ Haven – Search – Business Books |
| Campaign Type | Search |
| Networks | Search Network only (Display unchecked) |
| Locations | Bangladesh |
| Languages | English, Bengali |
| Daily Budget | $50 |
| Bidding Strategy | Maximize Clicks |
| Ad Rotation | Optimize (default) |
Ad Group Setup
Ad Group 1: Business Books
Keywords (5+ Required)
Note: Google has merged Broad Match Modifier into Broad Match, but for academic purposes it is shown here.
| Match Type | Keyword |
| Phrase Match | “business books online” |
| Phrase Match | “buy business books” |
| Exact Match | [best business books] |
| Exact Match | [business management books] |
| Broad (BMM-style intent) | +business +books +online |
| Broad | business books |
Responsive Search Ad (RSA)
Headlines (5+ with Dynamic Keyword Insertion)
Dynamic Keyword Insertion: {KeyWord:Business Books}
Pinned at Position 1 to ensure relevance
- Buy {KeyWord:Business Books} Online 📌 (Pinned to Headline 1)
- Best {KeyWord:Business Books} in Bangladesh
- Shop {KeyWord:Business Books} Today
- Top-Rated {KeyWord:Business Books} Collection
- Affordable {KeyWord:Business Books} Online
Descriptions (4 Required)
- Explore bestselling business books from top authors. Order online & get fast delivery across Bangladesh.
- Grow your career with expert-recommended business books. Easy checkout & secure payment.
- Discover entrepreneurship, leadership & management books at Readers’ Haven today.
- Shop original business books online with great prices and trusted service.
Ad Extensions
Sitelink Extensions
| Sitelink | Description |
| New Arrivals | Explore the latest book releases |
| Best Sellers | Shop most popular books |
| Academic Books | University & professional titles |
| Self-Help Books | Personal growth & motivation |
(Each sitelink would link to its relevant category page.)
Review & Submit
Final Checklist ✅
✔ Campaign Objective: Sales
✔ Conversion Tracking: Website Purchase
✔ Network: Search Only
✔ Location & Language: Bangladesh | English + Bengali
✔ Budget: $50/day
✔ Bidding: Maximize Clicks
✔ Keywords: Correct match types used
✔ RSA: Dynamic keywords + pinned headline
✔ Extensions: Sitelinks added
👉 Campaign is reviewed and ready to be submitted.